Last Updated: March 15, 2026
This Cookie Policy explains how Baked by Emma ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website at https://www.bakedbyemma.com/.
What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies cannot harm your device or the files stored on it.
How We Use Cookies
We use cookies for the following purposes:
| Cookie Type | Purpose | Examples |
|---|---|---|
| Strictly Necessary | Essential for the website to function. Cannot be disabled. | Session cookies, security cookies |
| Performance / Analytics | Help us understand how visitors use our site. | Google Analytics (_ga, _gid) |
| Advertising | Used to deliver relevant ads and measure their effectiveness. | Google AdSense (IDE, NID, 1P_JAR) |
| Functional | Remember your preferences to enhance your experience. | Language, font size preferences |
Google Analytics Cookies
We use Google Analytics to understand how our website is used. Google Analytics places the following cookies:
- _ga — Distinguishes users. Expires after 2 years.
- _gid — Distinguishes users. Expires after 24 hours.
- _gat — Used to throttle request rate. Expires after 1 minute.
Google Analytics data is anonymized and does not personally identify you. To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.
Google AdSense Cookies
We use Google AdSense to display advertisements. Google AdSense uses cookies to serve ads based on your prior visits to our website and other websites. Key cookies include:
- IDE — Used by Google’s DoubleClick to register and report user actions to measure ad effectiveness. Expires after 1 year.
- NID — Registers a unique ID to remember preferences and other information. Expires after 6 months.
- 1P_JAR — Collects website statistics and tracks conversion rates. Expires after 1 month.
You can opt out of personalized advertising by Google by visiting Google Ads Settings. You can also use the Digital Advertising Alliance opt-out tool.
Your Cookie Choices
You have the right to decide whether to accept or reject cookies (except strictly necessary cookies).
Browser Settings
Most browsers allow you to control cookies through their settings. You can:
- View cookies currently stored on your device
- Allow, block, or delete cookies
- Set preferences for specific websites
Please note that restricting cookies may impact the functionality of this and many other websites.
Links to cookie settings for popular browsers:
Google Chrome | Mozilla Firefox | Apple Safari | Microsoft Edge
GDPR and European Visitors
If you are visiting from the European Economic Area (EEA), you have specific rights regarding cookies under the General Data Protection Regulation (GDPR) and the ePrivacy Directive. By continuing to use our website, you consent to our use of cookies as described in this policy.
You have the right to withdraw your consent at any time by adjusting your browser settings or using opt-out tools listed in this policy.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.
Contact Us
If you have any questions about our use of cookies, please contact us:
📧 [email protected]