Privacy Policy

Last Updated: March 15, 2026

Welcome to Baked by Emma (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.bakedbyemma.com/.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

1. Information We Collect

1.1 Information Collected Automatically

When you visit our website, certain information is collected automatically by our servers and third-party services, including:

  • IP address (anonymized where possible)
  • Browser type and version
  • Operating system
  • Pages visited and time spent on each page
  • Referring website URLs
  • Date and time of your visit
  • Device type (desktop, mobile, tablet)

1.2 Information You Provide Voluntarily

We may collect information you voluntarily provide when you:

  • Subscribe to our newsletter
  • Leave a comment on a post
  • Contact us via email or contact form

This may include your name, email address, and any message content you submit.

2. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and serve relevant advertising.

2.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences and understand how you interact with the site.

2.2 Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function properly. These cannot be disabled.
  • Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
  • Advertising Cookies: Used by third-party advertisers to serve relevant ads based on your browsing history.

3. Google AdSense and Third-Party Advertising

We use Google AdSense to display advertisements on our website. Google AdSense is an advertising service provided by Google LLC.

How Google uses cookies for advertising:

  • Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our website and other websites on the internet.
  • Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet.
  • You may opt out of personalized advertising by visiting Google’s Ads Settings.
  • You may also opt out of third-party vendor cookies by visiting www.aboutads.info.

For more information on how Google uses data when you use our site, please visit: https://policies.google.com/technologies/partner-sites

4. How We Use Your Information

We use the information we collect to:

  • Operate, maintain, and improve our website
  • Understand how visitors use our site (analytics)
  • Display relevant advertisements through Google AdSense
  • Respond to your inquiries and comments
  • Send newsletters (only if you have subscribed)
  • Comply with legal obligations

5. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share data with:

  • Google LLC — for analytics (Google Analytics) and advertising (Google AdSense)
  • Hosting providers — to operate and maintain our website infrastructure
  • Legal authorities — if required by law or to protect our legal rights

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Server log files are deleted after 30 days. Newsletter subscriber data is retained until you unsubscribe.

7. Your Rights (GDPR)

If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate personal data.
  • Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data.
  • Right to Restriction: Request that we restrict processing of your data.
  • Right to Data Portability: Receive your data in a structured, machine-readable format.
  • Right to Object: Object to the processing of your personal data.
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at: [email protected]

8. Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

9. Security

We implement appropriate technical and organizational measures to protect your personal information. Our website uses SSL/TLS encryption (indicated by “https://” in your browser). However, no method of transmission over the internet is 100% secure.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by updating the “Last Updated” date at the top of this page. Your continued use of the website after any changes constitutes your acceptance of the new Privacy Policy.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

📧 Email: [email protected]
🌐 Website: https://www.bakedbyemma.com/